4. HOW WE USE YOUR PERSONAL DATA
We will only use your personal data when legally permitted. The most common uses of your personal data are:
- Where we need to perform the contract between us.
- Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
- Where we need to comply with a legal or regulatory obligation.
Generally, we do not rely on consent as a legal ground for processing your personal data, other than in relation to
sending marketing communications to you via email or text message. You have the right to withdraw consent to marketing at
any time by emailing us at info@idsi.co.uk
OR BY VISITING OUR SUBSCRIBER PREFERENCE CENTER BY CLICKING HERE
Purposes For Processing Your Personal Data
Set out below is a description of the ways we intend to use your personal data and the legal grounds on which we will process such data.
We have also explained what our legitimate interests are where relevant.
We may process your personal data for more than one lawful ground, depending on the specific purpose for which we are using your data.
Please email us at info@idsi.co.uk if you need details about the specific legal ground we
are relying on to process your personal data where more than one ground has been set out in the table below.
Purpose/Activity |
Type of Data |
Lawful Basis For Processing |
To register you as a new customer
|
(a) Identity
(b) Contact
|
Performance of a contract with you
|
To process and deliver your order including:
(a) Manage payments, fees and charges
(b) Collect and recover money owed to us
|
(a) Identity
(b) Contact
(c) Financial
(d) Transaction
(e) Marketing and Communications
|
(a) Performance of a contract with you
(b) Necessary for our legitimate interests to recover debts owed to us
|
To manage our relationship with you which will include:
(a) Notifying you about changes to our terms or privacy policy
(b) Asking you to leave a review or take a survey
|
(a) Identity
(b) Contact
(c) Profile
(d) Marketing and Communications
|
(a) Performance of a contract with you
(b) Necessary to comply with a legal obligation
(c) Necessary for our legitimate interests to keep our records
updated and to study how customers use our products/services
|
To enable you to partake in a prize draw, competition or complete a survey
|
(a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing and Communications
|
(a) Performance of a contract with you
(b) Necessary for our legitimate interests to study how customers use our
products/services, to develop them and grow our business
|
To administer and protect our business and our site (including troubleshooting,
data analysis, testing, system maintenance, support, reporting and hosting of data)
|
(a) Identity
(b) Contact
(c) Technical
|
(a) Necessary for our legitimate interests for running our business, provision of administration
and IT services, network security, to prevent fraud and in the context of a business
reorganization or group restructuring exercise
(b) Necessary to comply with a legal obligation
|
To deliver relevant content and advertisements to you and measure and understand the effectiveness of our advertising
|
(a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing and Communications
(f) Technical
|
Necessary for our legitimate interests to study how customers use our products/services, to develop them,
to grow our business and to inform our marketing strategy
|
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences
|
(a) Technical
(b) Usage
|
Necessary for our legitimate interests to define types of customers for our products and services,
to keep our site updated and relevant, to develop our business and to inform our marketing strategy
|
To make suggestions and recommendations to you about goods or services that may be of interest to you
|
(a) Identity
(b) Contact
(c) Technical
(d) Usage
(e) Profile
|
Necessary for our legitimate interests to develop our products/services and grow our business
|
Marketing Communications
You will receive marketing communications from us if you have:
- requested information from us or purchased goods or services from us; or
if you provided us with your details when you entered a competition or registered for a promotion or free resources; and
- in each case, you have not opted out of receiving that marketing.
We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.
You can ask us or third parties to stop sending you marketing messages at any time [by logging into the website and checking or
un-checking relevant boxes to adjust your marketing preferences] OR
[by following the opt-out links on any marketing message sent to you or] OR by emailing us at info@idsi.co.uk at any time.
Where you opt out of receiving our marketing communications, this will not apply to personal data provided to us as a result of a
product/service purchase, warranty registration, product/service experience or other transactions.
Change of Purpose
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for
another reason and that reason is compatible with the original purpose. If you wish to find out more about how the processing for the new
purpose is compatible with the original purpose, please email us at info@idsi.co.uk
If we need to use your personal data for a purpose unrelated to the purpose for which we collected the data,
we will notify you and we will explain the legal ground of processing.
We may process your personal data without your knowledge or consent where this is required or permitted by law.